An analysis of trends associated with the use of television alongside commercial share trends for national media owners in the U.S. through the end of the calendar month of December 2016 (rather than the broadcast month, which ran from Nov. 28 to Dec. 25) — based on data including time-shifted viewing and commercial impression data released by Nielsen last week — concludes that C3 impressions have declined only slightly.
Brian Wieser, an analyst with Pivotal Research Group, took a close look at the data and came up with five notable observations for the month of December.
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An analysis of trends associated with the use of television alongside commercial share trends for national media owners in the U.S. through the end of the calendar month of December 2016 (rather than the broadcast month, which ran from Nov. 28 to Dec. 25) — based on data including time-shifted viewing and commercial impression data released by Nielsen last week — concludes that C3 impressions have declined only slightly.
