Commercial Loads Still Rising For TV


A new analysis conducted by Pivotal Research Group Senior Analyst Brian Wieser finds that during September there were 920 billion commercial impressions among adults aged 18-49 included in the “C3” ratings, which excludes much of the content consumed through internet-connected devices).

That’s a 3% increase from September 2015, Wieser notes, and it’s driven by commercial loads.

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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.