Commercial Loads Still Rising For TV

0

A new analysis conducted by Pivotal Research Group Senior Analyst Brian Wieser finds that during September there were 920 billion commercial impressions among adults aged 18-49 included in the “C3” ratings, which excludes much of the content consumed through internet-connected devices).


That’s a 3% increase from September 2015, Wieser notes, and it’s driven by commercial loads.

Please Login to view this content. (Not a member? Join Today!)