News, More Than Sports, Driving Immediate TV Viewing

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Wall Street wordsmith and respected financial analyst Brian Wieser has just concluded a review of weekly national TV viewing trends for both news and sports based upon live+same-day viewing data made available on Tuesday.


Why? The two genres together accounted for 22% of all national TV viewing last year, and are “the key programming genres for which this quickly available data is useful for purposes of analysis, certainly when compared with dramas and comedies,” he notes.

What does this mean for your broadcast stations?

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