Does TV Presently Have A Problem With Its Core Audience?

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Brian Wieser, a Senior Analyst at Pivotal Research Group who covers such ad economy-impacted publicly traded companies as CBS Corp., Nielsen and Viacom, has completed his review of TV consumption trends for the calendar month of February 2017.


This included a review of time-shifted viewing and commercial impression data, which Nielsen released March 20.

The key takeaway: Total TV use as Wieser defines it was down. But, it was far more pronounced among adults 18-49 than among all households.


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