TV’s Sour Start To The New Prime-Time Season


The “wordsmith of Wall Street,” Pivotal Research Group Senior Research Analyst of Advertising Brian Wieser, has analyzed trends associated with the use of television alongside commercial share trends for national media owners in the U.S. through the end of the calendar month of September 2018.

With complete data for the report becoming available from Nielsen on Monday (10/15), Wieser and his team put on their magnifying glasses and arrived at some notable observations.

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