TV Network Reach Weakens, But Still Dominates


There’s a good news/bad news/great news story for broadcast TV executives curious as to their stations’ overall ratings performance in November.

In the month, traditional TV reached 97% of all adults 18-34 for more than one minute.

While that statistic holds true, so does the fact that viewing of individual networks on traditional TV are losing reach.

Nevertheless, Wall Street wordsmith and respected financial analyst Brian Wieser has something wonderful to share: “The platform of TV as a whole is holding up better than many think.”

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