Wieser Words On January TV Viewing


Wall Street’s Wise Wordsmith, Pivotal Research Group Senior Research Analyst for Advertising Brian Wieser, and his team have just completed an analysis of trends associated with the use of TV alongside commercial share trends for national media owners in the U.S. for the calendar month of January 2018.

“Notable observations” were made. For broadcast media’s C-Suite, they are hardly a surprise. TV use continued to decline, while use of internet-connected devices soared.

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