Wieser’s Weak Outlook For Network TV


Prolific Pivotal Research Group Senior Research Analyst for Advertising Brian Wieser is hardly a fan of broadcast TV, with respect to its ability to continue growing ad dollars that can contribute to profits. In his latest assessment of the biggest cable and TV networks, he’s even more sour on the medium with respect to the ad climate. In short, growth is slowing — and lower margins will persist.

Please Login to view this premium content. (Not a member? Join Today!)