Will Marketers Embrace ‘Attention Ratings’?


While distracted driving has become a major concern among local law enforcement officials in cities from coast to coast, “distracted viewing” — what happens when one multitasks while watching a television program — has emerged as the latest challenge for broadcast and cable networks.

Now, a digital metrics firm known for “measuring eyes on screen attention to every second of programming and advertising on television” has unveiled what it is calling “the first metric that measures creative breakthrough while normalizing for attention to surrounding commercial and program content.”

Is Madison Avenue ready for “attention ratings”?

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