Will Radio Benefit From An ACA Ad Spending Slash?


That’s the message radio industry consultants and cognoscenti have gathered from a CNN report late Thursday suggesting that a 90% ad budget reduction from 2016 for the Affordable Care Act is a plus for radio broadcasting companies.

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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.