Will Slowing Growth Force Netflix To Ad Ads?


Netflix, the world’s leading streaming service fell short of its quarterly membership target, with subscribers increasing by 2.7 million rather than the five million it forecasted.

The result for Netflix was an 11% drop in its market capitalization. 

A newly released report suggests that Netflix needs to recalibrate both its engagement and its revenue mix to win over the next 150 million subscribers. “In the era of stalling membership growth, the previously unthinkable becomes thinkable and the A word – advertising – becomes strategically pertinent,” MIDiA Research says.

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