Wilmington needs to be a priority


The NAB is pushing the NTIA to make certain that its digital-to-analog converter box coupon program is tightly focused on Wilmington NC before that market becomes the guinea pig for the national DTV conversion this September. Specifically, NAB wants to make sure plenty of coupons are available and that the retail shelves are sufficiently stocked to make sure no viewers are left behind. More the the point, there’s the issue of analog-only WILM-LP – NAB wants assurances that ample boxes with an analog pass-through are available – a critical consideration since the low power facility is the market’s home for CBS programming. It also asks for weekly updates on the DTV readiness of the market’s over-the-air-only viewers.