Winn-Dixie rebrands 51 stores with campaign


Winn-Dixie Stores has completed remodels and upgrades on 51 of its Winn-Dixie stores in the Jacksonville area, comprising locations in North Florida and South Georgia. To mark this achievement, the Jacksonville-based grocer is launching a new brand position: “Fresh Checked Every Day.”

“We’ve spent the last several years improving our stores, our merchandising and our service,” said Winn-Dixie Chairman, CEO and President Peter Lynch. “Now, Winn-Dixie customers in the Jacksonville area, no matter where they shop, will find a fresh and local shopping experience, with enhanced customer service, every time they visit us.”

The multimedia campaign that accompanies the new brand positioning features television, radio, outdoor and a specially created microsite. Visitors to the website ( will be able to take a virtual store tour and find updates on events, promotions and special offers.