Beats by Dre — as in Dr. Dre — has emerged as a premium brand of consumer headphones, speakers and earphones.
In fact, the product was so good Apple Inc. acquired it. Now, under Apple, what’s being called the first “true” wireless earbuds from Beats are being released to retailers on May 10.
For $250, you can have a pair of black Powerbeats Pro earbuds.
Ivory, moss and navy colored devices will be available later this summer.
The devices are sweat and water resistant and boast up to nine hours of listening time. They feature adjustable, secure-fit earhooks, just as the traditional Powerbeats ear buds.
Only, these newer ear buds offer more comfort than the previous models, Beats notes.
The biggest plus: Hands-free “hey Siri!” commands can be spoken through the Powerbeats Pro, unlike the older models.
The Powerbeats Pro first became available via pre-order on May 3.