Clear Channel/Milwaukee announced a five-year contract with Learfield Sports to carry Wisconsin Badgers (University of Wisconsin-Madison) sportscasts beginning next year on WOKY-AM, WRIT-FM and WISN-AM. Journal Broadcast Group’s WTMJ-AM, which has carried the broadcasts since 1927, decided not to renew its deal with Learfield over conflicting game times with other sports teams it carries.
Badger football and men’s basketball will air on WOKY and WRIT. WOKY also will air hockey, women’s basketball and coaches’ shows. The Badger Daily show will air on WISN.
“Our partnership with University of Wisconsin and Learfield’s Badger Sports Properties has become a key component for us as local broadcasters, and our team is excited to be the new broadcast home for the Badgers for Milwaukee and all of Southeastern Wisconsin,” said Jeff Tyler, Regional Market Manager for Clear Channel Media + Entertainment-Milwaukee/Madison, in a statement.
“Milwaukee and Madison both rank at or near the top for cities in the country where sports fans listen on radio. The Badgers are one of the finest programs in the country with high engagement for the fans, and a terrific marketing platform for our customers.”