And why shouldn’t they? In the four years since Arbitron’s upgrade to monthly PPM ratings, WMMR’s morning team of Preston (Elliot) & Steve (Morrison) has won the #1 slot a total of 42 times in the Adult 25-54 demo. So Greater Media Philadelphia has renewed with the award-winning morning men for a multi-year contract.
The new deal ensures the market’s top rated morning show will celebrate their 10 year anniversary on Active Rock WMMR. The duo has held wake-up duties at the station since May 2005. They’ve also consistently beaten Philly native Danny Bonaduce (the departing market competitor, Classic Rock WYSP) in that daypart.
“WMMR, hands down, has the coolest staff I’ve ever worked with,” says morning show ring leader Preston Elliot. “I’m excited to remain in the family of a Philadelphia treasure.”
“I’ve never seen a morning show at this level of success continue to work as hard at embracing fans, supporting clients, prepping for each show, hosting hundreds of events all while remaining the nicest and most fun people you could ever work with,” said John Fullam, Market VP/GM of Greater Media Philadelphia.
The six member team of the Preston and Steve Show anchor one of America’s most successful rock radio stations. WMMR-FM recently marked 43 years in the rock radio format in April.