The former Brockton, MA station is in the midst of a format and location change. Langer Broadcasting Group will move its WMSX-AM antenna from Brockton, MA to Hyde Park, MA on the Dedham border in hopes to reach a larger audience.
“We don’t have a very good coverage at all right now,” GM Ilma Paixao told the Dedham Transcript. “It’s only covered in South Brockton, because we don’t have the appropriate antenna.”
Langer bought the license for WMSX in 2012 from Kingdom Church for $100,000. It’s now airing Jazz under the moniker “Real Jazz 1410.”
“We bought the station out of bankruptcy,” Langer President Alexander Langer said. “Somebody else owned the property and the towers.”
Starting in 2014, Paixao expects the new antenna to run at 610 kilowatts with a signal that will reach several communities, including Dedham, Boston, Brockton, Needham and Hyde Park.
“The FCC would not have allowed us to strip Brockton of its own service,” Langer said. “We’re still going to serve Brockton as well from Dedham. We can do it.”
The 74-foot fiberglass antenna, Paixao said, should be up and running in three months.
Langer Broadcasting also operates WSRO 650-AM in Framingham, a local Portuguese-language radio station that can be heard in most Bay State communities. Paixao said the new station will mimic 650’s format.