WMUR-TV, WJAR-TV to test Backchannelmedia ad platform


Backchannelmedia’s TV-to-Internet Click Through technology has added WMUR-TV ABC Channel 9 in Manchester, NH and WJAR-TV NBC Channel 10, Providence, Rhode Island as its latest participating stations.  This will happen concurrently with WMUR-TV’s sister station, WCVB-TV/DT Channel 5 in Boston. Using the Backchannelmedia system, TV viewers now have a convenient way to collect their interests by interacting non-intrusive “clickable moments” in both programming and traditional commercial spots.  Backchannelmedia’s technology provides the broadcaster with opt-in data on viewer engagement, which helps their ad clients by measuring responses to these clickable moments in real time.