WNBC going Nonstop


Look for NBC Local Media to launch its prototype hyper-local DTV news channel next week in New York City. The programming for “NY Nonstop” will come from the WNBC-TV newsroom, but staffers are being told the pieces are not to look like traditional local news pieces. “Think ‘look live’” was one piece of advice to staffers in an email from WNBC News Manager Michael Horowicz. “If it looks like a newscast, we’re dead,” he added.