WOR names new lineup


WORJust days after formally announcing Rush Limbaugh’s move from Cumulus’ WABC-AM NY to its WOR-AM there, CCME’s WWDC-FM (DC101) syndicated morning man “Elliot in the Morning” (Elliot Segal) will be debuting there in January as well. They’ve also named their new lineup for the station, which, in addition, includes Sean Hannity’s move from WABC:

“Rush and Sean have provided us a great opportunity to bring this unbeatable, one-two combination to WOR as the heart of our lineup in New York,” said Tom Schurr, President of Major Markets for Clear Channel Media and Entertainment. “Talk format listeners are extremely loyal and dedicated to their favorite personalities; this new lineup enables us to both give them what they’ve told us they want to hear and to invest in a format we are deeply committed to.”

WOR listeners will hear “Elliot in the Morning” as part of the new line-up beginning on 1/13. Elliot Segal and his team, currently heard on Washington DC’s WWDC – DC101 – and Richmond, VA’s WRXL, will bring their entertaining morning show to WOR in the New Year, discussing sports, music, culture, news and entertainment topics weekdays from 6 a.m. to 10 a.m.

Elliot will now flag from New York City and will continue to be heard on DC101 and WRXL.

“I’m excited to be coming back to New York, to a station with such a legendary history,” said Segal. “We have built something very special in Washington, DC and Richmond and I’m beyond thrilled that the show will continue airing on DC/101 and XL-102. Now, WOR will be home to Elliot In The Morning and I couldn’t be more anxious to get going.”

New WOR 2014 Line-up Includes:

— Elliot in the Morning 6 a.m. – 10 a.m.

— Mark Simone 10 a.m. – Noon

— Rush Limbaugh Noon – 3 p.m.

— Sean Hannity 3 p.m. – 6 p.m.

— Andy Dean 6 p.m. – 9 p.m.

— Dave Ramsey 9 p.m. – Midnight

— The Joan Hamburg Show (Saturdays & Sundays) 10 a.m. – Noon

In addition, as announced last month, WOR will also become the flagship of the New York Mets beginning 2014. The station will broadcast The Mets’ Spring Training, regular season and post-season games as well as the team’s pre- and post-game shows.

RBR-TVBR observation: This is a bit of a bold move for WOR, in that Elliot in the Morning is directed at a younger audience. Both DC101 and WRXL are Alternative Rock stations. It should be interesting to see if 18-34 New Yorkers will turn to the AM band—and it will be interesting to see if WOR’s regular demos will embrace Elliot’s particular brand of humor.