WorldLink, a multiplatform ad sales firm, has entered into an exclusive agreement with NHL Network to oversee all direct response spot and longform ad sales. The announcement was jointly made by Toni Knight, Founder and CEO of WorldLink, and Larry Gelfand, NHL Senior Vice President, Media Sales.
NHL Network, which launched in the United States in October, is the National Hockey League’s official network, airing live games as well as extensive news coverage and highlights year-round.
NHL Network joins WorldLink’s portfolio of nearly 50 sports networks worldwide represented by the company, which is the largest sports-oriented direct response rep firm in television. Company clients include the Big Ten Network, Fox Sports Net and Fox Sports Latin America, NBA TV, CSTV, Fuel, Altitude, TVG, Gol TV, NewYorkRangers.com, NewYorkKnicks.com and MSG.com, among others.