WorldLink to handle DR for Pac-12 Networks


WorldLink, a global multi-platform ad sales firm, will exclusively oversee direct response ad sales for the recently launched Pac-12 Networks, the new group of national and regional college sports television networks dedicated to the Pac-12 Conference.

“WorldLink’s proven ability to attract direct response advertisers, along with its expertise in reaching sports-minded audiences, makes it an ideal partner for us,” said Bill Cella, Pac-12 Enterprises Chief Revenue Officer. “We are looking forward to a successful initial year and a long, productive relationship.”

“We are thrilled to have been chosen to represent the Pac-12 Networks, the West’s premier college sports conference with the intimacy of a regional sports network but the scale of a national network, and its high-quality sports programming aimed at passionate sports viewers,” said Toni Knight, WorldLink Founder-CEO. “Its broad reach and entertaining programming provide an ideal environment for advertisers seeking to reach this coveted demographic group.”

Launched on 8/15, the Pac-12 Networks comprise a grouping of seven college sports television networks providing extensive coverage of the Pac-12 teams and universities. With one national feed and six regional feeds, the group’s programming includes 35 conference and non-conference football games, 150 regular-season and tournament men’s basketball games and hundreds of live Olympic sports events. The Pac-12 National network is joined by regional networks Pac-12 Los Angeles, Pac-12 Bay Area, Pac-12 Oregon, Pac-12 Washington, Pac-12 Mountain and Pac-12 Arizona.

Pac-12 Enterprises is the new content and multiplatform media company for the Pac-12 Conference. Headquartered in San Francisco, Pac-12 Enterprises was created in 2011 to develop and launch the Pac-12 Networks and Pac-12 Digital, and to control the distribution of the Pac-12 intellectual property rights in sports and other Conference initiatives. The Pac-12 Networks are full-time native HD linear networks available to video programming operators, dedicated solely to the Pac-12. It will consist of a national network and six regional feeds that will televise hundreds of live sporting events annually and provide 24/7 access to Pac-12 teams and universities. Pac-12 Digital encompasses the digital network, mobile, the university websites, social media and innovative digital initiatives across the company.