Invidi Technologies, an addressable ad technology firm, announced it raised 25 million in its latest round of funding, led by WPP Group’s GroupM. GroupM CEO Irwin Gotlieb has joined the board of Invidi (along with current board member Carat CEO David Verklin), which offers an end-to-end addressable television advertising and marketing solution at the headend, household and individual viewer level, via its Indivi ADS system. Invidi ADS makes it possible to send targeted television media by household, breaking the audience down by age, gender, location, income and ethnicity. GroupM’s investment aims to help develop an addressable ad infrastructure across multiple television digital platforms.
The system can deliver targeted addressable ads on cable, satellite and IPTV system infrastructures, giving clients an advanced delivery platform that accurately directs spots to millions of digital households. Invidi ADS delivers across an array of real time and time shifted digital set-top box and satellite receivers allowing a single point for ad campaign management that supports audience aggregation and national broadcast commercial targeting at the individual viewer level—and the ability to place multiple ads in a single commercial break.