Product placement again in radio: The Wall Street Journal reports pop-music fans may have noticed a brief reference to an old chewing-gum jingle buried in "Forever," Chris Brown’s top-10 hit. "Double your pleasure/double your fun," the R&B singer sings in the chorus.
What listeners don’t know — and what Wrigley’s gum revealed yesterday: that the mention was paid for. The campaign also includes spots from R&B singer Ne-Yo doing his own take on Big Red’s "kiss a little longer" jingle, and "Dancing With the Stars" singer Julianne Hough for Juicy Fruit’s "The taste is gonna move ya."
"Forever" is an extended version of a new Doublemint jingle written by Brown and scheduled to begin airing next month in 30-second spots for Wrigley’s green-packaged chewing gum.
Brown is one of a trio of pop stars enlisted by Translation Advertising, a unit of IPG, to update the images of three of Wrigley’s best-known brands.
Brown was commissioned to write and sing both the pop song and a new version of the Doublemint jingle. First, Brown updated the jingle and recorded it with hip-hop producer Polow Da Don. Then, during the same recording sessions in February, paid for by Wrigley, Brown added new lyrics and made a 4½-minute rendition of the tune, titled "Forever."
In April, Brown’s label, Jive, released the song to radio stations and digital download services as a single. After the song became a hit, Jive added it to his 2007 album, "Exclusive," and re-released the album in June.
New television commercials and radio spots featuring the jingles and print ads showing new packaging for the gum are set to appear in August, said the story.
RBR/TVBR video note – Have not seen the video well here ya go, Forever
Forever Lyrics
1234
Heyyyy
Hey
Forever
Hey
Heyyy
Forever
It’s you
And me
Movin’ at the speed of light until eternity
Tonight
Is the night
To join me in the middle of ecstasy
Feel the melody
And the rhythm of the music around you (Around you)
Ima take you there (Ima take u there)
So don’t be scared
I’m right here baby
We can go anywhere (Go anywhere)
But first
It’s your chance take my hand
Come with me
It’s like I waited my whole life
For this one night
It’s gon be me you and the dance floor
‘Cuz we only got one night
Double your pleasure
Double your fun
And dance forever ever ever
Forever ever ever
Forever ever ever
Forever ever ever
Forever ever ever
Forever ever ever
Forever on the dance floor
Feel like we’re on another level
Feels like our love’s intertwined
We can be two rebels
Breakin’ the rules
Me and you
You and I
All you gotta do is watch me (Watch me)
Look what I can do with my feet (My feet)
Baby, feel the beat in time
If only you could take the front seat (Front seat)
Just need u to trust me (Trust me)
Girl (girl) (girl)
It’s like I…
It’s like I waited my whole life
For this one night (one night)
It’s gon be me you and the dance floor
‘Cuz we only got one night
Double your pleasure
Double your fun
And dance forever ever ever
Forever ever ever
Forever ever ever
Forever ever ever
Forever ever ever
Forever ever ever
Forever on the dance floor
It’s a long way down
You’re so high off the ground
Sendin’ for an angel to break me apart
Girl where did you come from?
Got me so undone
Gaze in your eyes
Got me singing
What a beautiful lady
No if ands or maybes
I’m releasing my heart
It’s feelin’ amazing
Theres no one else that matters
You Love me
But I won’t let you fall girl (Let you fall girl)
Ohhhh Ohhhhh Ohhh Ohhhhhh Yeahhh
I won’t let you fall ( Let you fall Let you Fall)
O0ooooh Ohhhhh Yeah Yeah Yeah Yeahh
It’s like
It’s like I waited my whole life
For this one night
It’s gon be me you and the dance floor
‘Cuz we only got one night
Double your pleasure
Double your fun
And dance forever ever ever
Forever ever ever
Forever ever ever
Forever ever ever
Forever ever ever
Forever ever ever
Forever on the dance floor
oooh oooh oooh oooh
