Boston-based Prime Motor Group announced that Red Sox star closer Jonathan Papelbon has signed on as the automotive group’s exclusive spokesperson.
The deal, brokered by WRKO, the radio partner of the Boston Red Sox, and Mediastruction, includes several components. Papelbon will voice Prime Motor Group’s radio spots in the Boston market and be featured in signage throughout the dealerships, in addition to other promotional elements.
Prime Motor Group, consists of Audi-Porsche in Westwood, Mercedes in Westwood, Acura in Walpole, Toyota – Scion and Honda in West Roxbury/Dedham, and Infiniti in Hanover. The company is also part of a group of dealerships in Maine under the same name.