WRR-FM, McGavren Guild sign in Dallas


McGavren Guild Media announced that effective immediately, they’re selling the heritage Classical WRR-FM Dallas (owned by the City of Dallas) nationally. station joins (actually rejoins) McGavren Guild’s platform of “independent” national broadcasters. WRR is a flame-thrower, with a signal that reaches all the way to Austin.

Said WRR GM David Fisher states: “WRR is thrilled to be joining forces again with McGavren Guild Media and looks forward to an ongoing prosperous partnership. McGavren’s incredible staff certainly understands our station and our listeners extremely well and will be a major asset to us in our national sales efforts”.

Added McGavren Guild Media President/CEO Lisa Sirotka-Sonnenklar: “We are very excited to once again represent WRR-FM in Dallas. All of us at McGavren Guild Media are very proud of our relationship with WRR and The City of Dallas and our ability to bring this media vehicle to advertisers nationwide”!

McGavren Guild Media is the largest and fastest growing independently owned rep firm in the radio industry, with a client roster of 535+ stations spanning more than 162 markets, as well as expertise in Hispanic media.