The Wall Street Journal announced a new multimedia branding campaign entitled, “Live in the Know.” The effort aims to communicate the Journal’s value of going beneath the headlines and sound bites so readers can gain a deeper understanding of the facts and perspectives behind news and events. The campaign debuts 1/18 and will appear across print, online and broadcast and cable television.
“As the top-selling newspaper in the U.S., The Wall Street Journal is unequalled in its reach to affluent and educated readers,” said Jim Richardson, vice president of brand marketing for The Wall Street Journal. “The campaign highlights the breadth and deeper understanding readers get every day only from reading the Journal. We want to invite new readers to discover the diverse coverage The Wall Street Journal delivers, from business news, world news and politics to more personal topics such as wellness, personal finance and leisure pursuits.”
The campaign was developed by the mcgarrybowen advertising agency under the direction of chief creative officer, Gordon Bowen.