Cox Media Group Atlanta radio has named 20-year market veteran and midday personality Steve Craig as Assistant Program Director/Music Director at Atlanta’s Classic Hits Station WSRV 97.1 The River effective 6/24.
“It’s like hitting the lottery, getting someone of Steve’s caliber to join the River,” said WSRV Program Director Dave Clapper. “His knowledge for music, enthusiasm for the business and his reputation in Atlanta, makes it a no brainer for The River. We are so excited to have him as part of our team and look forward to continuing the success of the River with him on board!”
Craig returned to Atlanta after a successful run as APD and Midday Host at New York City’s WRXP. Prior to that, he was APD/Middays for the entire 17-year history of Atlanta’s legendary Alternative Rock 99X.
“I’m proud and grateful to be surrounded by the amazing management and talent at Cox Media Group,” said Craig. “The company culture and programming philosophies are second to none! I’m incredibly excited about working with Clapper and The River team and looking forward to helping exceed the standard we’ve set for engaging rock radio in Atlanta.”
Craig will also continue to anchor weekends on 97.1 The River, as well as host daily specialty features, and will oversee programming for WSRV’s Alternative Rock HD2 Station “The Other Side Of The River.”