After nearly a week of stunting with a variety of formats, the wait is finally over. Greater Media has officially unveiled the All New Hot 96.9, the Rhythm of Boston. Hot 96.9 will feature rhythm and dance music from today, along with throwbacks from the 80’s and 90’s, including artists like Michael Jackson, Beyonce, Usher, and Rihanna.
Hot 96.9 Morning Show Personality Pebbles officially kicked off the new format in the studio this morning at 11am by playing the first of 13,000 songs in a row.
“Throughout my years in radio, I’ve witnessed firsthand the rich history Boston has of embracing rhythmic hit music,” said Greater Media Boston Director of Programming Cadillac Jack McCartney. “We have identified a huge gap in the market to super-serve Adults who have graduated from the many teen stations currently in the city, but who still want a radio station that gives them some of the great throwbacks they grew up with, along with the best rhythmic hits of today, and without all the interruptions. Hot 96.9 is that station!”
“The entire Greater Media Boston team has had a lot of fun over the past week with our format stunts, and hope that others have enjoyed it,” said Greater Media Boston Market Manager Rob Williams. “We are excited to introduce Hot 96.9 to Boston.”
“We’re thrilled to give our audience and customers a new option to turn to in the competitive Boston Market,” said Greater Media Vice President of Program Development Buzz Knight. “By adding Hot 96.9 to our already successful portfolio of brands, 2013 promises to be a great year for Greater Media Boston.”
RBR-TVBR observation: Clear Channel recently changed the format on their newly acquired former heritage alternative-rocker WFNX-FM Boston to an all electronic dance/club format: “Evolution 101.7.” Hot 96.9 seems to mix in dance versions of popular songs, but not as much pure Dance tunes like Evolution.