The station is WTVA Tupelo MS. It uses multi-streaming to carry programming from both NBC and ABC.
MSouth Media is also in on the buy with Heartland.
The seller is the Spain family, owners of the station for some 57 years.
According to the station’s report, it will be Prather’s fifth station, joining a group with outposts in Utica NY, Eugene OR, Medford OR and Klamath Falls OR.
Prather stated, “We are excited about the opportunity to continue the excellent television service that has been provided for the past 57 years by the Spain family.”
Terms of the deal were undisclosed.