With 600 affiliates in Upper Midwest, Weatherology has established itself as a 24/7 weather reporting service of choice.
Now, Cumulus Media-owned Westwood One believes stations across the U.S. can also benefit from what Weatherology has to offer.
Weatherology believes it offers “unique technology” that allows it to deliver standard weather reports, and breaking weather advisories, directly into radio station automation systems for insertion on air.
This enables a station to have up-to-the-minute weather reporting, whether they are live or not.
Reports are continuously updated.
“We’re partnering with Weatherology because of their unparalleled immediacy, currency, and quality,” said Westwood One President and Cumulus EVP/Marketing Suzanne Grimes. “From day-to-day forecasts to storm emergencies, weather on the radio is a vital service to local communities. Winter is coming soon, and Westwood One is ready to offer this service to stations everywhere.”
Weatherology founder and CEO Stephen Wohlenhaus added, “For 32 years, Weatherology has been the industry leader supporting the unique programming challenges of our radio partners. Our latest audio weather technology, and our partnership with Westwood One, allows us to take our operation to radio stations across the country. There’s nobody better prepared to help local radio stay local than Weatherology.”