Scripps Media’s WXYZ-TV (ABC) has scored the Detroit Lions for the 2011 season, away from CBS Corp’s WWJ-TV in The Motor City. The agreement includes the telecast of all four preseason games and pregame shows in High-Definition TV; An exclusive one-hour weekly “live” pre-game show from Ford Field and all away games; Special Detroit Lions Training Camp updates; An April NFL Draft special; A regular season Monday night interview segment with Head Coach Jim Schwartz; A regular season Thursday night Detroit Lions player interview segment; and Special Detroit Lions-oriented digital elements on wxyz.com and detroitlions.com.
As part of the deal, WXYZ and the Lions with both be able to pitch ad clients an array of media and in-stadium experiences to reach fans.
Additional programming will highlight the history of the Detroit Lions organization and its commitment to serve the community through numerous outreach efforts, as well as the team’s non-profit charitable foundation, Detroit Lions Charities.
The Lions TV Network:
WXYZ-TV ABC 7 Metro Detroit
WNEM-TV CBS 5 Flint/Tri-Cities
WXMI-TV Fox 17 Grand Rapids / Kalamazoo / Battle Creek
WFQX-TV Fox 32 Cadillac / Traverse City / Sault Ste. Marie
WSYM-TV Fox 47 Lansing / Jackson
WJMN-TV CBS 3 Escanaba / Marquette / Houghton
WNWO-TV NBC 24 Toledo