XAPPmedia, provider of the first interactive audio advertising service, has raised $3 million in seed funding, fully subscribed by private investors. This funding round will support the development, launch and wider deployment of the XAPPmedia advertising platform, XAPP Ads. Since XAPPmedia’s initial announcement in late March, the company has successfully launched the interactive audio advertising service with National Public Radio (NPR) and will expand the service to several other publishers throughout 2014.
“XAPPmedia identified a key Internet radio audience in Ultramobile listeners – consumers who are using mobile devices for audio content while engaging in other activities. Ultramobile audio consumers require a hands free, eyes free experience and that includes advertising,” said Frank Raines, a primary investor, Executive Chairman and Co-founder of XAPPmedia. “Publishers need technology that enables consumers to interact with audio advertisements using only their voice. Based on my experience serving on boards for Fortune 100 companies and startups alike, I look to invest in businesses with technology portfolios that address significant shifts in consumer behavior. XAPPmedia can play a central role in the Internet audio revolution in progress today.”
This round of funding has been applied to developing and extending the XAPP Ads platform, a service that connects consumers with brands by allowing listeners to interact with audio ads using only their voice.
“This first funding round represents a strong vote of confidence in XAPPmedia’s ability to provide publishers, advertisers and consumers with the first interactive audio advertising experience,” said Pat Higbie, CEO and Co-founder of XAPPmedia. “We will use this round to further enhance our technology patent portfolio and provide our customers, Internet radio publishers and advertisers, with a more effective way serve advertising content to Ultramobile consumers.”
XAPP Ads can be created in minutes by publishers or advertisers through a cloud-hosted point-and-click interface with no programming required. XAPP Ads leverage traditional advertising audio creative which makes them more cost effective to build than other digital rich media advertisements. XAPP Ads can also be paired with on-screen tiles, but the key focus is allowing consumers to respond to audio advertising by voice. Many options are provided for connecting consumers to brand offers including voice activated engagements and actions such as:
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