The Future For XHAS-33 Is Revealed

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Since fall 1990, XHAS-33 has been the Telemundo affiliate for the San Diego DMA.


It’s been known for the last four years that the Entravision Communications‘s station unique relationship with the NBCUniversal Spanish-language television network could come to an end on July 1, when its current affiliation agreement is scheduled to lapse.

On his company’s Q4 and FY2016 earnings call with analysts, Chairman/CEO Walter Ulloa revealed what will happen to Baja California-based XHAS-33 once Telemundo programming shifts to a digital multicast tied to NBC O&O KNSD-39 in San Diego on July 1.

XHAS33With little fanfare and only a verbal announcement coming from Entravision, Ulloa revealed that XHAS will be shifting to Azteca América programming.

This would see the U.S.-targeted network from Mexico’s Azteca shift from The E.W. Scripps Co.‘s low-power analog Channel 39, KZSD in San Diego. To reach viewers, it uses virtual channel 10.15, tied to its ABC affiliate KGTV-10; to further confuse viewers, it has been branded until now as “Azteca 15” to reflect its channel position on Cox Communications’ cable lineup in the San Diego DMA.

Ulloa did not expand on his announcement, which bring Azteca a much-improved home in DMA No. 28.

Meanwhile, Telemundo programming is expected to shift to KNSD-39.3. Telemundo executives have declined to respond to RBR + TVBR‘s request for comment on the matter. Cozi TV can be found on KNSD’s DT 2 channel.