Yahoo! announces ad-supported online gaming


Yahoo! announced that Yahoo! Games will offer ad-supported downloadable games from the top casual games publishers. With more than 400 ad-supported games available to users by the end of the year, Yahoo! Games solidifies its commitment to providing the Internet’s best gaming experience, and is creating new opportunities for advertisers to reach an engaged audience. The announcement brings the industry’s largest collection of ad-supported games to the biggest gaming audience on the web and reinforces Yahoo! Games’ overall strategy to be the most comprehensive distribution point for games online.

In-game advertising allows Yahoo! Games and its publisher partners to better monetize its games offering, provide advertisers access to a coveted demographic of gamers and satisfy user demand for casual ad-supported games. Top technology providers, Double Fusion and NeoEdge, will sell and integrate pre-roll, mid-roll and post-roll video ads into the Yahoo! Games catalog. Paid downloads without advertising will also be available to users on Yahoo! Games.

At launch, ad-supported downloadable games on Yahoo! Games will be available from publishers including Alawar Entertainment, Anarchy, Big Fish Games, eGames, Floodgate, Freeze Tag, FreshGames, Funkitron, Gogii Games, GameHouse, Gamemill Publishing, HipSoft, I-Play, iWin, Last Day of Work, Legacy Interactive, Ludia, MumboJumbo, pixelStorm, PlayFirst, Playrix Entertainment, PopCap, Reflexive Entertainment, Sandlot Games, Sugar Games, TellTale Games, TikGames, uclick, Worldwide Biggies and Zero G Games.