Yahoo to merge ad sales departments


Yahoo said its chief domestic sales officer Wenda Millard resigned and the company will merge its search and display ad departments in the U.S. In an interview with The AP, Millard, who immediately announced that she has taken the newly created position of president of media for Martha Stewart Living Omnimedia, said she bore no ill will toward Yahoo.

Yahoo said it hopes the latest shake-up will streamline the way it sells advertising to customers who increasingly want to buy ads across a variety of formats, from being linked to search terms to popping up as a graphical display to being shown as video, according to an AP report.

The reshuffling follows co-founder Jerry Yang replacing Terry Semel as CEO last week.  Millard, who has been a member of Martha Stewart Living Omnimedia's board for the past three years, will oversee the company's publishing, Internet and broadcasting activities.