Yes, MAM: AVECO Releases A ‘Fully Integrated’ Media Asset Management Tool


SANTA CLARITA, CALIF. — Czechia-based automation provider Aveco has teamed up with data storage and data management solutions firm Spectra Logic in releasing a “fully integrated media asset management (MAM) and archiving solution,” which has been fully tested, certified and put on air.

Based on the Aveco ASTRA MAM and Spectra BlackPearl Converged Storage System, users can manage and protect their content from ingest to production and to archive and distribution, the company says.

Lifecycle management, automated tiering and cloud connectivity enable end users to take advantage of cloud services where it makes sense.

“With Spectra BlackPearl seamlessly integrating storage management workflows (including archive) into the Aveco ASTRA MAM solution, users can now directly search and recall assets regardless of which storage medium they reside on, whether on-premise or in the cloud within the MAM,” said Hossein ZiaShakeri, Spectra Logic Senior Vice President of Business Development and Strategic Alliances. “This is the optimum solution for media organizations looking for affordable and scalable storage based on open standards on tape, object storage disk or cloud, to ensure their content will outlive its storage medium.”

The ASTRA MAM provides a common database and a set of tools for all ASTRA applications. BlackPearl provides “a modern, simple portal to a multi-tier storage architecture and fully integrates into the Aveco ASTRA MAM solution allowing for direct search and recall of assets.”

“Our primary goal with ASTRA MAM is to provide a centralized platform for all content used in production and master control and to give operators a simple yet powerful way to accomplish everyday tasks,” said AVECO CEO Pavel Potuzak, who is based in Prague. “Spectra BlackPearl integration builds on this goal by adding in powerful and scalable archiving for a complete ingest-to-archive solution.”

Aveco’s United States headquarters is based in Los Angeles and can be reached at 818-292-1489.

In its own words, “Whether a news broadcaster, general entertainment channel, music channel, or shopping TV organization, Aveco helps media companies become content factories, to produce, manage, and deliver content reliably, efficiently, and with maximum impact.”

— RBR+TVBR West Coast Bureau