Consultant Randy Kabrich took another swipe at Arbitron by sending reporters a data run for the May PPM report in Nassau-Suffolk showing no stations meeting minimum reporting standards for Women 18-24. Arbitron, however, demonstrated to RBR that clients can, indeed, get a May report for the market showing Average Daily Cume, Women 18-24, for lots and lots of stations. The difference? The report from Kabrich was Average Weekly Cume, where, as Arbitron confirms, Average Weekly In-Tab did not reach minimum reporting standards in May. But Average Daily In-Tab did meet minimum reporting standards, so it was indeed possible to run a Radio Ranker that listed 44 stations with an Average Daily Cume (W18-24) of at least 100 (including some with tens of thousands).
