The top-rated CBS daytime soap’s Abbott Family owns a cosmetics company called Jabot Cosmetics. Now Fusion Brands has partnered with Sony Pictures and CBS Consumer Products to bring the fictional line to reality for consumers nationwide. Jabot is now a premium collection of color cosmetics, advanced scientific skincare and luxurious fragrances, formulated to give fans and women access to Hollywood’s backstage beauty secrets.
Jabot Cosmetics will launch at the 2011 Daytime Emmy Awards in Las Vegas 6/16. The face of the brand, and one of the stars on the show, Tracey E. Bregman, who plays Lauren Fenmore, will debut the brand live on the red carpet.
“Jabot is the crown jewel cosmetics company in town. It’s such a huge part of the history of the show and has played a significant role in the inter-family dynamics of the Abbotts, particularly in Jack Abbott’s relationship with his father John. It’s also a key ingredient to the decades long business rivalry between Jack and fellow titan Victor Newman. Blood has been lost and hearts have been broken over this company,” said Maria Bell, Producer and Head Writer, The Young and the Restless. “For the first time our fans can own a piece of the show, and at the same time, share in the storyline as it unfolds live on TV.”
The brand launch is going to be completely integrated to the show. The back story on how Jabot started and product development is going to be featured and they are going to use actual Jabot products on-set with the same packaging consumers will see in retail. The Jabot story will also be supported by ongoing storyline integrations with the show.
Jabot Cosmetics’ products include the Overnight Sensation, Camera Ready Color and Red Carpet Collections as well as a luxurious fragrance and body care additions launching in late 2011. Beginning in mid-June, Jabot will be sold at www.ShopJabot.com and www.hsn.com. Additionally, Tracey Bregman will preview the line LIVE on HSN 6/21 and 6/22. The entire collection will officially launch 7/28. The collection will also be available at every ULTA retail location.