Young demos are not forsaking brick and mortar


Shopping / Christmas / HolidayMillennials grew up with technology in a way Boomers did not and are completely comfortable with doing their shopping online. Nonetheless, according to a new survey, it will be more than possible to find them out and about this holiday shopping season.

The study even suggests calling them “Mallennials” – because the local shopping mall will be an excellent place for anthropologists to go to spot them in the wild.

Please Login to view this premium content. (Not a member? Join Today!)