ABC’s 3-hour broadcast of The 2011 Billboard Music Awards won its 8-11pm time period.
ABC won the final Sunday of the 2010-11 TV Season and May Sweep in Adults 18-49, beating Fox by 18% (w/Comedy season finales), NBC by 24% (w/Celebrity Apprentice season finale), and CBS by 86% (w/Jesse Stone movie).
ABC posted its top-rated Sunday since the beginning of March in Adults 18-49 – since 3/6/11. Excluding the Academy Awards, the Net scored its highest Adult 18-34 number on the evening since November – since 11/21/10.
During the 7 o’clock hour, ABC’s season finale of America’s Funniest Home Videos finished as the #1 show in its slot for the 2nd week in a row among Adults 18-49.
ABC’s 3-hour broadcast of The 2011 Billboard Music Awards won its 8-11pm time period among Adults 18-49, leading Fox by 7%, NBC by 26% and CBS by 107%.
In addition, the wide-appealing music awards show also finished #1 against its broadcast competition in the time period with Adults 25-54, across all key Women (W18-34/W18-49/W25-54) and Kids 2-11.
Head-to-head from 9-11pm, ABC’s Billboard Music Awards defeated NBC’s season finale of Celebrity Apprentice by 7% in Adults 18-49 and by 76% in Adults 18-34.
Opposite stiff end-of-season/sweep competition, The 2011 Billboard Music Awards produced ABC’s top Adult 18-49 number in the time period in nearly 3 months – since 3/6/11.
Rising over its most-recent telecast in 2006 on Fox with viewers (+28%) and young adults (+7%), The Billboard Music Awards drew its biggest audience since 2003.