YouSendIt launches radio effort (audio)

Sandra Vaughan:

The large file online sending service for business is launching its first national radio campaign designed to reach professionals who listen to a wide range of radio programs while they commute.

Five of the country’s most popular radio personalities will share their experiences using YouSendIt and recommend it to their listeners.

The campaign will run for 12 weeks, from 9/26 through the end of the year.

The Radio personalities participating in the campaign include:
•Howard Stern
•Jim Rome
•Mark Levin
•Neal Boortz
•Stephanie Miller

Sandra Vaughan, YouSendIt Chief Marketing Officer, tells RBR-TVBR about the campaign. Listen to the audio, above.

“YouSendIt is well known for its file transfer service, but today we offer much more,” said Vaughan. “By leveraging a proven medium such as radio, we are able to introduce our business content collaboration services and mobile application to a broader audience. Listeners will enjoy hearing how these radio personalities are using our new services.”

All of the hosts deal with the challenges of sending large files via email and signing contracts that they then have to fax to a recipient. With YouSendIt, they can share folders; email large files such as presentations, audio and video clips and photos; send multiple files in one email; sign documents electronically; and store an unlimited number of files online. The radio personalities will share their experiences with listeners and offer an exclusive promotion.

YouSendIt has more than 20 million registered users worldwide.