Just stop your crying, It’s a sign of the times.
Neither a top-tier radio nor TV industry executive will be headlining the 2018 NAB Show opening session on Monday, April 9 in Las Vegas.
That task has been given to Neal Mohan, the Chief Product Officer for YouTube.
Mohan will discuss the future of TV and entertainment — and how the intersection of content, hardware and software is allowing media companies to reach more audiences in new ways. He’s set to speak at 9am Pacific in the North Hall of the Las Vegas Convention Center.
Mohan is responsible for YouTube products and user experience on all platforms and devices globally, including the company’s core mobile applications, technologies like Live and VR, subscription services YouTube Red and YouTube TV, and vertical experiences such as YouTube Kids, Music and Gaming. Products for media partners, content creators and musicians are also part of his portfolio.
NAB EVP/Conventions & Business Operations Chris Brown said, “YouTube’s story is a perfect representation of the ‘M.E.T. Effect’- the convergence of media, entertainment and technology.”
Prior to his current role, Mohan served as SVP/Display and Video Ads at Alphabet-owned sibling Google. He headed advertising efforts on YouTube, the Google Display Network, AdSense, AdMob, and the DoubleClick family of programmatic ad platform products.
The opening event will also feature NAB President/CEO Gordon Smith‘s “State of the Broadcast Industry” address, along with the previously announced presentation of the NAB Distinguished Service Award to Good Morning America co-host Robin Roberts.
