YouTube Claims 18-49 Demo


YouTubeWe’ve heard lots of millennials use YouTube as a source of music discovery.

Now the company itself says YouTube reaches more 18-49-year-olds than any network, either broadcast or cable.

YouTube CEO Susan Wojcicki claimed the company reaches more of the 18-49 demo during primetime than the top 10 TV shows combined; she made the announcement during an event targeting advertisers, reported RAIN.