Google’s YouTube is adding paid movie rentals to its app on a number of Smart TV platforms before the end of the year. It will launch VOD-style movie rentals on TVs and connected devices. The video service will add a premium component to its TV app on various Smart TV platforms, according to an announcement by YouTube hardware partner TPVision.
The company, which is better known for its Philips-branded TV sets, said that it will be offering YouTube rentals in “select European countries” later this year. TPVision also said that “Philips Smart TV will be among the first TV platforms” to offer access to these rentals, reports GigaOm.
YouTube added rentals to its Google TV app earlier this summer, but hasn’t made VOD available on any other TV platform before. YouTube movie rentals on Google TV have also been limited to the U.S. market.
The move could lead to increased competition with other VOD services like VUDU, Blockbuster and iTunes and Amazon Instant.