YouTube has rolled out its long-awaited technology to automatically remove copyrighted clips, hoping to satisfy movie and television studios fed up with the site’s piracy issues-and alleviate further lawsuits like the one from Viacom, which sued it for 1 billion.
The filtering tools are designed so video copyright owners can block their material from appearing, but also gives them the option to sell ads around their content if they want the clips to remain available.
YouTube needs cooperation of the copyright owners for its filtering system to work. Movie and TV studios will have to provide decades of copyrighted material and data if they don’t want it to appear on the site. To find and remove copyrighted music, YouTube already uses separate filtering tools developed by Audible Magic.