Zenith Media USA, a unit of Publicis Groupe SA, announced a major restructuring of its buying operations on Friday. The reorganization reflects the development from traditional broadcast and cable operations to the “video” marketplace where Zenith has been increasingly successful in driving integrated media programs and content across multiple platforms and venues.
Under this new structure, Peggy Green, currently President of Broadcast, becomes Vice Chairman, Zenith Media USA, charged with providing strategic oversight to Zenith’s video investments and marketplace approach, reporting to Tim Jones, CEO ZenithOptimedia North America. Green will also lead the agency’s relationships with the media vendor community at the highest levels within America’s top media companies, developing new initiatives and approaches.
Also, Ava Jordhamo is promoted to EVP Director, National Broadcast, reporting to Wendy Marquardt, President, Zenith Media USA. Green will work directly with Jordhamo and Marquardt to apply marketplace strategies to the agency’s clients.
National broadcast operations under Jordhamo are structured in line with the Agency’s account groups: “ZenithSpheres”, which integrate planning and execution operations in client-facing teams.
The national broadcast teams within each ZenithSphere are headed by SVP Group Directors: Sophie Aloisio, Sarah Brasfield, Lynn Garone, Cindy Gurmann and Larry Hunt. Matt Feinberg leads national radio, and reports to Jordhamo.
Said Jones: “In 2006, we began the transition from traditional media agency departments to a matrix structure enabling more integrated work via client-facing teams. This latest broadcast reorganization acknowledges the video marketplace as it is today. Our clients support this approach as we have seen exponential growth in executing integrated programs.”