Zenith Media has been named the strategic media planning and national buying agency of record for Ubisoft. Ubisoft recently completed a media agency review.
“Ubisoft was searching for a media partner that could best navigate the future media landscape and our expanding needs ,” said Jill Steinberg, Director, Media and Promotions at Ubisoft. “We chose Zenith Media because of the team’s deep knowledge, research and proprietary tools to deliver consumer insights and return on investment.” Publicis/Zenith also represents Ubisoft in Canada.
“Ubisoft is an exciting company which is experiencing phenomenal growth said Tim Jones, CEO, ZenithOptimedia. “Through the review process, we were able to bring a unique perspective that utilizes content and context in a compelling way that connects with their customers. This is a terrific win and we are excited to apply our strategic insights and enhance marketing ROI for Ubisoft.”
Ubisoft will be managed from Zenith’s LA office and joins Zenith Media’s impressive client list, which includes Verizon, Toyota, Lexus, Scion, Twentieth Century Fox, L’Oreal, Nestlé, Darden and HP.