Zenith Media been named the media planning and buying agency of record for Harrah’s Entertainment. Harrah’s recently completed a review with the goal of consolidating planning and buying across its many properties. Harrah’s was searching for a media partner that could best navigate the future media landscape and our evolving needs,” said David Norton, Chief Marketing Officer. “We chose Zenith Media because of their ability to deliver superior media buy quality at competitive costs, with strategic media planning and innovative media research to ensure the best use of funds in meeting our business objectives.”
“Harrah’s Entertainment is an exciting company “said Tim Jones, CEO, ZenithOptimedia. “Through the review process, we were able to bring a unique perspective that drives brand message to retail in a compelling way in connecting with their customers. This is a terrific win and we are excited to apply our strategic insights to enhance marketing ROI for Harrah’s Entertainment.”
Harrah’s Entertainment will be managed from Zenith’s New York office with support from Chicago, Seattle and Irvine CA. Zenith Media’s client list includes AstraZeneca, Darden, General Mills, HP, JPMorgan Chase, Lexus, L’Oreal, Nestlé, Schering-Plough, Scion, Toyota, Twentieth Century Fox and Verizon.