Zenith: Programmatic Ad Spend To Top $100 Billion


Don’t think programmatic advertising solutions matter for your business? You may want to think again.

The total amount spent programmatically will exceed $100 billion for the first time in 2019, reaching $106 billion by the end of the year.

That’s according to Horizon Media, which predicts the dollar total for programmatic will only continue to grow at a break-neck pace — in the short term.

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